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SMS in Business
They've Stolen your Bank Card - Nov 12
2004
Spanish bank
Bankinter has launched an sms based service
to inform people each time their bank card is
used. As MarketingDirecto (in Spanish) explains
this service has the objective to let people
know on time if their card has been stolen or
misused. [via
Adverblog]
"A system warns the user via SMS of each
banking operation made with the card. if ever
the user notices that one of the retrievals was
not made by him/her, s/he can cancel the card
immediately.
To activate the service, the Bankinter client
has to send an sms that says "P" to the 7128
number."
Job-Hunting via SMS - 5 Oct 2004
In Malaysia,
Macro Kiosk and
JobStreet.com are working together to issue
text message alerts for JobStreet.com
subscribers throughout the region, reports
TheStar.
"Many jobseekers are usually on the go and
with SMS alerts, they can now be alerted of a
potential employer anytime, anywhere," said
Kenny Goh, Macro Kiosk chief executive officer.
Jobseekers can receive alerts on being
shortlisted for a job, requests for résumés by
potential employers, scheduled interviews as
well as new jobs."
Car Maintenance Alerts by SMS - 2 July
2004
Car owners might in the future be alerted by
email or SMS when something is amiss with their
vehicle and requires garage intervention,
reports
The Register.
"Research institutes from the Netherlands,
Germany, Switzerland, Belgium and the UK and car
manufacturers Volkswagen and BMW are to
participate in a new European consortium
MyCarEvent (short for the snappy MobilitY
and CollAboRative work in European Vehicle
Emergency NeTworks), which is going to explore
the idea of car maintenance alerts by email or
SMS".
Leading Travel Companies Use SMS - 1
July 2004
Leading travel companies are using SMS today
to send everything from Web and call centre
quotes and confirmations to alerts about travel
delays. Itís helping them reduce costs and
increase revenues, according to
EyeforTravel.
"Todayís travel companies are keeping things
simple to provide the most valued mobile
services. Theyíre using SMS and other mobile
technologies to not only deliver information
cost effectively, but to deepen their brand and
product awareness in an increasingly
competitive, Internet-based travel market.
Lastminute.com, Thomas Cook, Avis, Thistle,
TUI, NCP and OAG are among the most ambitious
and creative companies taking an early lead in
mobile through the use of SMS technology.
Their customers now actively save quote or
booking information, share travel information,
itineraries and pictures with friends and
colleagues, receive rich alerts about delays or
special offers, and keep travel plans easily
accessible, all on their mobiles".
Recruitment Firms Like Discreet Texting
- 21 June 2004
Auckland software firm Methods Personnel
Recruitment Software is helping recruitment
firms use SMS messages to communicate cheaply
and discreetly with job hunters, reports New
Zealand's online
Stuff.
Text messaging is an ideal communications
medium for clients who may not want their
colleagues to know they are on the market and
it's cheaper than a phone call.
St George Does SMS Banking - Mar 04
2004
ST George Bank customers (Australia) can
monitor their accounts on their mobile phones,
using an
SMS facility, reports the
Australian IT.
"The new service means that customers can now
automatically be sent account information they
have requested via SMS, including account
balances, deposits and withdrawals as they
occur," St George said.
The service works for any St George Freedom
savings or credit card account.
Customers can access the service over
internet. The service is free until May 31, and
25c per alert after that. "
Chinese Bank Launches SMS Banking -
Jan 22 2004
China Everbright Bank has teamed with a
leading Chinese ISP to launch a new SMS banking
service, reports
Mobile Commerce World. The SMS banking
service is targeted at credit loan clients, who
receive a SMS that shows their bank account
balance and reminds them of loan repayment.
New Wireless Banking Service in U.S. -
Jan 13 2004
Despite low adoption in U.S., local bank
Premier America Credit Union recently launched a
new text-messaging service the firm said is
enjoying some success,
according to this story. The SMS alert
enables users to check their balances, past
transactions and other information.
It launched a wireless alerts service in May,
and it now counts 181 users. Although the
number of wireless users is only a tiny portion
of the banking firmís 70,000 total members,
Premier America considers it a far greater
success than its previous wireless banking
effort.
In India, SMS Stock Tips Are Hot - Nov
27 2003
Brokers from small and large financial firms
in India are updating their clients on the
latest market fluctuations by SMS, suggesting
investment options, including derivatives
strategies, in real time. According to Vinod K
Sharma, equity strategist at Anagram Stock
Brocking, "Investors and day traders need to
know what to do during the thick of the action
in the case of a fresh corporate performance or
other event. "SMS is the best solution as the
client can attend to it as soon as he finds
time," says another dealer. "It helps them take
instant decisions. It is very effective and
investors get in touch with the brokerage houses
fast."
ff
Business Slowly Starting to get the
Text Message - Oct 28 2003
A survey conducted by the Mobile Data
Association (MDA) this summer, aimed to find out
to what extent UK businesses are using text
messaging as a communication tool.
The survey found that the most active users
of business text messaging seemed to be aged 35
or over and were found mostly in the financial,
retail, and business service sectors.
Additionally, it was found that texting was
mainly being used internally between staff and
colleagues.
The lowest level of business texting was
found in the 'not for profit' sector, where
respondents claim that texting is 'expensive'
and they would not want to use their mobile
phone for the purpose of business texting.
Overall, a general preference for telephone
for verbal, and e-mail for written
communication, still dominates the world of
business.
Great Britain is an interesting market to
study as they are one of the most prolific SMS
countries in the world, with an average of 58
million SMS sent a day.
Mobile Data Association
160characters.org
SMS Services Bring in Business to
Chinese Internet Portal - Sep 22 2003
The Wall Street Journal via Moco News has an
insightful story on a remarkable comeback by a
Chinese Internet Portal called Sohu.com, facing
a dot-com collapse only months after the
company's initial public offering, when it's
advertising-based business model started falling
apart.
How did this company turn their business
around? By switching over much of their content,
such as news flashes and sports updates, from
the Internet to an SMS platform for mobile
phones, and charging for it. Because the
response was so (surprisingly) positive, the
company's began expanding it's offerings, adding
new ones like anonymous dating services or being
able to link up with long-forgotten classmates
by SMS. Sohu.com then marketed madly with a
multi-city train tour on which six Shanghai
models promoted a mobile dating game where the 6
winners in each city, were able take the models
out for a night on the town.
According to the WSJ "For the third quarter
of 2002, the company surprised investors by
posting its first-ever profit, of $112,000. By
the fourth quarter of 2002, SMS accounted for
nearly half -- $5.1 million -- of the company's
$10.6 million in revenue. In this year's second
quarter, SMS-related revenue rose to $11.5
million. [WSJ]
via [Moco
News]
Text Messaging, Not Just for Teenagers
- July 14 2003
Not just for teenagers, text messaging is now
becoming an accepted medium for business
communications, overtaking older,
well-established technologies such as pagers. UK
companies are starting to rely on SMS more than
any other medium to communicate mission-critical
and real-time information to employees, partners
and customers, according to a survey conducted
by
Topcall and reported by
ZDNet.
Sales Force Automation (SFA) with Mobile
Phones - July 7 2003
This article in the Business Section of the
The Star focuses on businesses adopting
mobile solutions, and looks into one of the most
popular business applications: sales force
automation (SFA), especially useful for
organisations with a sales force throughout the
country, taking orders from small dealers that
supply to small outlets and from retail shops.
"The sales personnel are able to access
information about inventory, to check whether
the product is available, and if available can
close an order on the spot with the retailer,
transact the order, and get an acknowledgement
on the delivery date, by cell phone or PDA.
Previously, to complete the transaction, they
would have to fill in a purchase order, send it
via fax, make a call or go back to the office".
Mastercard Offers Consultancy Services for
SMS - March 21 2003
Displaying an act of faith in the business
potential and secure services conducted by SMS,
according to an article in
Newmediazero, credit card giant MasterCard
is rolling out a "MasterCard SMS" programme
across Europe, aimed at banks, retailers and
companies developing co-branded cards. The
company is promising to help evaluate and
implement complete SMS campaigns with it's
partners.
The card company has also issued a code of
practice for banks wanting to use SMS, in what
it claims is the first such code for the finance
sector. This also includes built in fraud
prevention measures in the system, allowing
banks, to send SMS alerts to cardholders for
large or suspicious transactions.
Credit Card Fraud Prevention
In a bid to reduce occurrences of credit card
fraud, a bank has started sending SMS messages
to credit card owners each time purchases above
a certain value have been made on their card.
This way the owner is always informed when their
card is used, and how much money was taken for
each transaction.
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