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SMS in Charity
New Lottery Boost for Charities - 29
June 2004
After 12 months of wrangling, lottery
operator
Million-2-1 have been given the go-ahead by
the Gaming Board of Great Britain to run the
first regional mobile phone lottery reports
manchester news.
"The game has been created to generate extra
funds for a
cancer research, and a charity which helps
underprivileged children.
Million-2-1 spokesman, Scott Davis said:
"This lottery aims to make it easier for
charities to gain extra funding".
How does it work?
"Under the scheme players are asked to
register once by texting "Manchester" to 88821
and then each week they will receive a free text
message asking them how many of the £1 tickets
they want. If they don't want any they simply do
not reply".
Cancer Fundraising Through SMS - Feb
19 2004
Fundraising through SMS, which is already big
in UK, is now being tried in Australia, this
time for cancer charity, reports Herald Sun.
Sports fans in an Australian football game will
be reminded to send money through SMS during the
game halftime...A community service ad will
appear on Telstra Dome's screen twice at
halftime.
An automated SMS thankyou will acknowledge
the pledge and donors will be called back a
couple of days later to arrange payment.
Charity Springs Novel Text Message
for Busy Donors - Sep 13 2003
A UAE charity, The Beit Al Khair Charity
Society, is launching an SMS campaign called the
School Bag Project, to raise money for needy
school children and provide them with a yearly
supply of pens and notebooks.
Random messages inviting support for the
project are sent out by SMS. To donate, mobile
users need only reply to the text message which
is then billed to them at a premium rate via
their cell phone bills.
Fund raising by SMS is an interesting concept
and has many times proven successful but sending
out random SMS is always a bad idea and against
guidelines most countries are striving for,
which is to only send text messages to people
who opt-in, ie. agree to participate in a given
campaign.
Gulf News
SMS to Donate - Sep 11 2003
By sending an SMS for 1 euro (approx $ 1.-)
as of September 15, Italians can feed a child
for 5 days. This is a 2003 campaign launched by
School Feeding, part of the World Food
Programme of the UN, which has emergency and
development projects in 82 countries world-wide.
1,200 post offices in Italy are participating
and approximately 3 thousand Telecom Italia
Mobile (TIM), stores. TIM has created a special
toll-free number and will forward the proceeds
of the SMS. Telecom Italia Mobile was the first
to send a SMS with a generous contribution of 25
thousand euros as "an invitation to all Italians
to join in the battle against one of the most
tragic social injustices of our times".
A previous campaign "SMS-to-donate" occurred
in January-February of 2002, when French
association
Restos du Coeurs teamed with mobile operator
Orange to provide a short code, where for every
SMS sent by generous donators, needy families
with small children were given a basket with
food, milk, baby food and diapers.
Charities Call on Mobile Operators to Take
Less - Jul 24 2003
Mobile operators in the UK currently take as
much as 40% of revenues raised via reverse
billing. Although some charities have brokered a
lower rate for specific campaigns, there's no
standard charity rate for SMS, according to
New Media Zero via
Moco News.
In other countries, though not the rule,
there have been examples of fund raising
campaigns by SMS where the entire proceeds were
donated to the charity and in some instances,
the fund raising was closely associated with the
mobile operator himself. Most recently, Telkom
South Africa soliciting phone wishes on the
occasion of Nelson Mandela's birthday or
Australia's Telestra's
fund raising campaign in 2001 as part of a
national awareness campaign to prevent Sudden
Infant Death Syndrome (SIDS). Mobile clients
were urged to download a "Red Nose" logo (the
campaign was coined "Red Nose Day") and the
proceeds were donated to SIDS Australia.
Unite Against Hunger by SMS - Jun 30
2003
British chef Ainsley Harriott launched a
South African campaign in the fight against
hunger, Harriott is the presenter of the popular
BBC programme Ready Steady Cook according to
The Star.
The campaign, Unite Against Hunger,
was launched at the Red Cross Home Base Project
Cape Town, and will see donated food being
distributed to poverty-stricken areas throughout
the country. People are asked to donate food
while shopping by placing items in carts in
supermarkets. Or cellphone users can send an SMS
with the word "hunger" to 082-003-9040, where 10
Rand ($ 1.35) will be automatically invoiced
onto the subscriber's phone bill.
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