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SMS in Movies
Multimedia Handset Growth Still Low in
Europe - Oct 13 2Hollywood Waking Up To
Cell Phones - Jan 16 2004
Two of the biggest studios in Hollywood,
Paramount Pictures and Universal, have signed up
with mobile content delivery company
mForma, to develop game-based services for
cellphones, reports
WirelessWeek.
For Paramount, Mforma will make games out of
two Paramount classic hits: "Days of Thunder"
and "Beverly Hills Cop.
For Universal, Mforma will be bringing the
studio's most-famed classic monsters to wireless
devices for play. A Dracula game is already
available to Sprint PCS Vision customers. Other
monster movies slated to become games include,
"Frankenstein," "The Bride of Frankenstein,"
"The Mummy," "The Wolf Man," and "The Creature
from the Black Lagoon."
Mobile Gaming Goes Big Time - Nov 11
2003
According to U.K. research firm Analysis the
mobile-gaming industry generated revenue of $255
million last year and is expected to reach $3
billion by 2005. With carriers rolling out the
high-speed data networks they've promised for
years, accessing games will become an easier
experience. The phones themselves are also
coming preloaded with a dizzying array of games
that are light-years beyond Snake and Tetris.
Finally, Hollywood studios are beginning to see
the mobile market as an interesting channel for
distributing content tied in to new releases.
Mobile gaming is definitely looking good.
Business 2.com
High-Tech Word of Mouth Maims Movies -
Aug 17 2003
The
LA Times looks at how word of mouth has long
been an element in a film's success or failure.
But bad buzz, fueled by text messaging and the
internet has accelerated the pace of
communication so much that Hollywood feels the
reverberations at the box office almost
immediately.
This telling example should strike terror
into the hearts of studio executives: "On
opening day, a teenager coming out of "The Hulk"
"whipped out her cell phone, tapped out a
message telling her friends exactly what she
thought of the movie - and the verdict was
brutal.
Fatima's pan was all her friends needed to
convince them to stay away. And they told their
friends. Soon the chatter would end up in a
girls Internet discussion group, where all the
world could see what a few teenagers in
Manhattan Beach thought about a movie".
Instant word of mouth, as a trend, probably
traces back to 1998 in Japan with the release of
"Ringu".
"The cerebral horror flick that inspired a
U.S. remake ó "The Ring," which was released
last fall ó caused a sensation in Japan. And in
a technology-forward country with lots of cell
phones, instant word of mouth became the fuel
that lighted that film's box office success. The
power of instant feedback ó good or bad ó was
immediately apparent.
Singapore Theatre Trials SMS tickets -
Jul 22 2003
On a trial basis, The Esplanade Theatres of
Singapore are allowing cell phone users to book
a seat for a concert online, and use an SMS
"receipt" as the "ticket" to gain entry,
according to
160characters.org.
On the night of the concert, they dial a
number at the door using their mobile phone and
their booking details will be displayed on a
terminal for the usher to let them in.
Hollywood Leads Mobile-Marketing Charge
- Jun 11 2003
Hollywood is increasingly turning to mobile
marketing schemes, to connect with tech-savvy
fans and build excitement for blockbuster
releases, reports
Instant Messaging Planet.
Following tie-ins with the new
Lara Croft movie and
Phone Booth, two other hotly anticipated
summer releases, "The Hulk" and "Legally Blonde
2: Red White & Blonde," also signed up for
ambitious mobile campaigns, which included
everything from text-messaging sweepstakes to
themed ringtones.
Ringtones, games, green graphics and sound
effects were available to Hulk fans on
hulkmobile.com, launched on the day of the
movie's release
"Legally Blonde 2" offered a variety of
text-messaging content and services tied to the
movie. Elle Woods fans could sign up for blonde
jokes, trivia, movie information, and enter a
sweepstakes by sending the message "LB2" to the
short code "BLNDE."
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