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SMS in Television
Text messaging, Radio Tie-in - Mar 10
2004
Detroit's WDRQ radio station is offering it's
evening listeners the opportunity to make or
break a song, by voting on whether a certain
single should should become a hit or a miss - by
sending a text message to a designated short
code.
RCR News
Showtime Launches SMS Text Service for
Ordering Home Cinema Pay-per-view Movies -
Nov 24 2003
Television uses text messaging in more ways
than one, and not just for viewer voting.
Leading digital pay-television network
Showtime for the Middle East, has just
launched Home Cinema Text, an SMS text
service that enables subscribers to order their
personal selection of pay-per-view movies via
text messaging, according to
AME info.
On a related note, multicultural broadcaster
SBS Television Australia has just started a SMS
service to remind viewers when their favourite
programs are about to go to air. Each program
has a four-digit SMS alert code which are
available on the TV schedule page. The reminder
will be sent an hour before the show is
screened.
Reality TV Rolls out "Biggest Yet" SMS
Promotion - Oct 16 2003
Universal Domestic Television is jumping on
the text messaging bandwagon with the launch of
what it's calling the largest yet cross-carrier
short messaging promotion in the U.S., for its
syndicated reality dating show,
The 5th Wheel, according to
Internet News.
"Beginning with the show's October 16
telecast and continuing for four weeks, viewers
with SMS-enabled phones will be able to enter a
contest by sending a text message to a
five-digit code.
A series of promotional spots during the show
will prompt viewers to opt-in to the promotion.
Participants will receive reminders about the
show and can play for prizes, including a
Porsche Boxster.
The contest differs from the SMS promotion
launched for American Idol earlier this year
because that show, which according to its
producers garnered over 8 million text messages,
was sponsored by just one carrier."
Public Opinion through Text Messaging
- Aug 28 2003
The BBC's
Watchdog program made history this week,
becoming the first British television show to
gauge public opinion by text message, on the
Measles, Mumps and Rubella Vaccine (MMR)
vaccine. 1,814 members of the Watchdog panel
responded to the questions on MMR with half
thinking the MMR vaccine was safe, and a quarter
thinking it was unsafe, according to
Daily Research Online.
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