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in the Press |
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Gain New Readers Through
Mobile-Phone Services - Sep 23 2003
There were an estimated 6,700
new newspaper subscriptions via mobile phones from August 1999 through
July 2003, reports Steve Outing in
E-Media Tidbits:
"At least some newspapers finally seem to be getting the message that
they have to adapt to the behavior of their readers -- if not of their
current ones, then at least their future readers (if they want to have
any) -- and try some really new ideas".
More information about
newspapers' mobile strategies and the conference is available from
WAN's website .
Financial Times Launches SMS
News Alert Service - Sep 12 2003
The Financial Times
is offering a wide range of content tailored for mobile phones and PDAs.
Users can receive texts updating them on the latest political events,
business news, or share price movements.
Dear Sports Abby
- Sep 4 2003
Writing about the secret of
their own success,
The Daily Telegraph
describes what makes them so successful. One of the special features
mentioned is their weekendís interactive sport section, which gives fans
the option to send in questions by text messages and email to their
expert team of reporters -- who will then reply to those messages in The
Daily Telegraph.
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