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SMS Research
Soccer Shocker Boosts Vodafone's Text
Traffic - 6 July 2004
A report on the Dow Jones Newswire says that
Vodafone's GSM network in Portugal benefited
enormously from the influx of soccer fans for
the Euro 2004 tournament, according to the
The Inquirer.
"Spanish fans were the biggest 'roamers' with
some 200,000 bringing their handsets with them
while 130,000 Brits used their mobiles in
Portugal.
In terms of sending text (SMS) messages the
Brits came out top, followed by the Spanish and
Dutch. During the tournament some six million
texts were sent compared to around two million
voice calls being made.
It just shows how mobiles help people share
their experiences in real time – something which
operators should bear in mind when designing
services."
Remote Possibilities - Nov 18 2003
A must read, Clive Thompson's article for the
The New York Times Magazine, entitled
Remote Possibilites, which looks into some
of the many (weird) ways today's mobile phones
are used:
-- As teleportation devices : Wiring your
house so that it can be remotely manipulated by
mobile phone -- turning kitchen appliances on
and off from the supermarket, for example.
-- Feeding your cat left at home from anywhere
in the world using your mobile phone, thanks to
a remote control pet feeder.
-- Viewing a Webcam that allows you to zoom in
or pan the room, turned on at home to check on a
nanny with your kid, or on an elderly relative,
controlled and seen through from a mobile phone.
-- Cameraphones are bringing on great changes,
making us live in a world with a million prying
eyes - Mobile-phone executives are already
talking about the advent of ''citizen
reporters'' and a world where news breaks first
via handsets.
Some interesting studies:
-- Mobile phones are making us ruder: 71 percent
of mobile-phone users admit they are now
consistently late for social events. Why?
Because they can send a flurry of text-messages
explaining where they are, how fast they're
moving and precisely when they'll arrive, down
to the minute.
-- Teenagers -- think nothing of sending dozens
of messages a day to a single friend, keeping
them in almost telepathic contact with each
other. Additionally, partners who do not live
together may trade up to 100 text messages a
day.
-- The single most commonly sent text message is
''Where are you?''
-- Mobile-phone texters, actually feel more
disconnected from the world around them. ''When
you're waiting for the bus and it's late, you
could talk to the person next to you. But if
you're texting to someone, you won't talk to
that stranger,''
-- 20 percent of Norwegian teenagers are up past
midnight at least one night a week texting with
friends, destroying their sleep habits.
Teens Want Phones For Xmas - Nov 6
2003
A survey (CEA's
annual holiday shopping consumer research in the
US) has found that cell phones are the third
most desired present this Christmas for
teenagers, according to
Cellular News.
While the report found that computers, cd
players and games consoles lead the stakes, some
30% of teenagers said that they are looking
forward to buying a cell phone.
Consumer Awareness of Text Services Still
Low - Oct 30 2003
A recent survey by MediacomNorth has found
that although UK consumers still have a low
awareness of commercial text message services,
they are open to using them.
When asked about communicating with companies
and brands via text message 13.2% of mobile
phone users responded positively to commercial
texting. 48% said that currently they would only
text friends and family but this result is
likely to be due to a lack of awareness of
commercial texting applications or to the
negative effect of spamming.
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